Hello there!

I’m Dean Sas. I am a father, husband, software engineer, cyclist, reader and a geek.

I live in Chesterfield, UK. London is two hours away, Sheffield is fifteen minutes and the Peak District National Park closer than both.

I am passionate about the web, cycling and reading. Software is eating the world and our attention, and it’s mostly delivered via the web. Cycling improves physical and mental health, encourages nicer urban design and fights climate change. Reading is an effective way of learning, improving vocabulary and reducing stress.

I work for Automattic on WordPress.com, where we’re on a mission to democratise publishing and commerce. We’re hiring.

You can get in touch with me by emailing me: dean@deansas.org or via social media (above).

Recent(ish) writing

Staying at Automattic

It’s been a rollercoaster couple of weeks at Automattic. Lawsuits have been filed. Colleagues have been lost 1. The misalignment between Automattic and WP Engine burst into the open a few weeks ago, and has escalated from there. At the root of it, is a breaking of the reciprocity norm – the moral expectation that…

Frankenstein themes with Gutenberg

or how I started with this and finished with this: without editing a file or writing code. Starting off I started with the Geologist Blue theme, itself a derivative of the Geologist theme, both created by colleagues at Automattic. I’m still using the same font, and the same top navigation, but the colours are different,…

2023 in review

Travelling I had a bit less travelling for work this year, but it was counter-acted by a lot of personal travel. For easter we visited Norway, we visited Alesund, Stavenger and Olden along with their fjords. Olden and the fjords it sits within – Innvikfjorden and Nordfjord were the highlight of the trip. We fell…